Search results for "Destination management"

Imprese e reti per lo sviluppo imprenditoriale del territorio. Teoria e casi di destination management

2012

Il presente volume raccoglie i contributi al Workshop “Imprese e reti per lo sviluppo imprenditoriale del territorio: teoria e casi di Destination Management” tenutosi a Napoli il primo giugno del 2012. Alla raccolta i curatori hanno voluto premettere due saggi di contenuto teorico: l’uno concretizza un inquadramento istituzionale al tema, l’altro richiama uno dei più dibattuti driver di ricerca, quello del brand della destinazione. Ognuno dei lavori presentati al Workshop si offre quale elemento contributivo al più ampio dibattito che vede il turismo come momento trainante dello sviluppo socio-economico di un territorio, uno sviluppo che ormai non può non qualificarsi in termini di sosteni…

Destination engagement on Facebook: Time and seasonality

2019

Abstract This paper studies the influence of time frames (posting day and posting time) and seasonality (low, medium and high) on positive/negative engagement in a Destination Management Organization (DMO) on Facebook. A content analysis was carried out on 639 posts, 178,913 audience reactions to such posts and 5330 comments. These posts were shared 45,194 times by the audience. The data analysis (regression analyses with optimal scaling) suggests that the best times to post are at 8  am , 10  am , 2  pm and 5  pm ; Thursday and Saturday are the best days to post, and the period before summer (from January to June) are the best months. These results have implications for DMOs and National T…

Tourism Statistics for Destination Management: The Trips/Arrivals Model

2014

Simply counting the number of tourists in a destination is not as simple as one might initially think. The present work intends to formalize a conceptual model by decomposing tourism nights, trips, and average duration of visit in a given destination, in terms of quantities and parameters that only for a small part could be derived from official tourism statistics. On the other hand, most of the quantities and parameters required for determining the number of tourists in a given destination are in general unknown, and need to be (directly or indirectly) estimated. Empirical evidences resulting from a survey on incoming tourism in Sicily are provided, showing the biases affecting supply-side…

The affective impact of sightseeing bus tour experiences:using Affective Events Theory (AET) to examine length-of-stay and electronic word-of-mouth

2022

This study investigates the key components and influences of positive affect and electronic word-of-mouth (eWOM) on tourist visits at two developing urban destinations, namely Birmingham, United Kingdom and Valencia, Spain. These two data collection sites yielded evidence gathered from 627 and 615 sightseeing bus tourists, respectively. Through the analytic lens of Affective Events Theory (AET), data was examined, and results verify the significant mediating role of affect in two regards: (1) tourists’ decision to extend their visits, and (2) eWOM of sightseeing bus tour experiences. The moderating role of past sightseeing experiences in these relationships was also supported by the data an…

La governance dei distretti turistici in ottica di Destination Management

2014

Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty

2017

Although length of stay is a relevant variable in destination management, little research has been produced connecting it with tourists' post-consumption behaviour. This research compares the post-consumption behaviour of same-day visitors with overnight tourists in a sample of 398 domestic vacationers at two Mediterranean heritage-and-beach destinations. Although economic research on length of stay posits that there are destination benefits in longer stays, same-day visitors score higher in most of the post-consumption variables under study. Significant differences arise in hedonic aspects of the tourist experience and destination loyalty. Thus, we propose that length of stay can be used a…

Predictors of tourist engagement: Travel motives and tourism destination profiles

2020

Abstract The aim of this study is to investigate the influence of travel motives and regional tourism destinations on positive/negative engagement with a destination management organisation (DMO). According to previous literature, travel motives were classified as push and pull motives, and regional tourism destinations were classified by tourist demand behaviour. To achieve the objective, the totality of posts about regional tourism destinations published on the Brand Spain's Official Facebook Fanpage during a year were analysed (418), along with audience reactions (127,750), comments (3219) and shares to such posts. A content analysis was performed, with a regression analysis (optimal sca…

Recreational Boating as a Key Asset for Destination Management in Sardinia Island,

2012

Challenging the negative images of Haiti at a pre-visit stage using visual online learning materials

2016

Post-conflict destinations can struggle to attract visitors because of their negative image. Research addressing this remains limited. The same can be said about the education of tourists. This research paper contributes to the literature in both areas as it examines the proposition that the education of tourists at a pre-visit stage using online, game-based material could be effective in challenging the negative perception of these destinations. From a destination management point of view, this paper offers an alternative to existing promotional material as there is little evidence at the moment that existing strategies are effective. From a conceptual point of view, this paper contributes…

Individual and Contextual Determinants of Cruise Passengers’ Behavior at Their Destination: A Survival Approach

2020

The proposed study will present an analysis of cruise passengers’ behavior at their destination. Mobility behavior will be analyzed in relation to socio-demographic characteristics through a survival modeling approach. Data collected through GPS devices on cruise passengers’ behavior in the ports of Palermo and Dubrovnik will be analyzed in order to determine similarities and differences among cruise passengers’ behaviors at their destination, according to socio-demographic characteristics. The authors of this chapter contend that the results of this research, involving the processing and the analysis of GPS data, will be of interest from methodological and destination management perspectiv…