Search results for "Destination management"
showing 10 items of 27 documents
La nautica da diporto come risorsa del Destination Management per lo sviluppo turistico della Sardegna e della Sicilia
2012
The promotion of tourism in Italian regions from a sensorial perspective: a website content analysis
2022
Recent tourism literature has identified the sensory dimension as key to understanding, planning and marketing tourist experiences. This paper aims to understand to what extent Italian regions consider the sensorial perspective in tourist communication, focusing the analysis on their institutional websites. We used the content analysis method considering two different periods to investigate the evolution of Italian tourism promotion. The results show that for all institutional websites, over time, attention engages only some of the five sensorial dimensions. That is, the communication does not appear balanced. Furthermore, the promotional communication in several regions is more oriented to…
Recreational Boating as a Key Asset for Destination Management in Sardinia Island,
2012
Unobserved tourism
2015
Having more reliable statistics is essential for policy-makers to be able to make effective decisions. Nevertheless, measuring the number of tourists in a given destination is not an easy task. After reviewing the main problems affecting official statistics on tourism, this paper proposes a general framework by formalizing a theoretical model in which tourism nights and trips in a given destination are broken down into observed and unobserved components, according to the European system of tourism statistics. The main approaches related to the measurement of unobserved tourism are discussed, and some empirical findings in Sicily (Italy) are presented in order to highlight the actual magnitu…
RE-CONCEPTUALIZING A SICILIAN DESTINATION THROUGH THE ACTORNETWORK THEORY: THE ROLE OF A GASTRONOMIC FESTIVAL TO RUN THE ECONOMIC DEVELOPMENT OF A TE…
2013
The paper describes San Vito Lo Capo – a tourist destination on the west cost of Sicily – by considering its human and not human (material and immaterial) elements. To depict this tourist destination, so to map and analyze the different involved elements and to understand the inner mechanisms of its functioning, the Actor-Network Theory (ANT) is exploited. A special focus is on the “Cous Cous Fest” and the role it’s played in the last seventeen years for the tourist (economic) development of the destination.
Density-based Algorithm and Network Analysis for GPS Data
2019
La diffusione dei sistemi di localizzazione GPS offre numerose opportunita per la raccolta di dati di movimento. I dati GPS presentano diversi elementi di complessita derivanti anche dall’elevato dettaglio temporale e territoriale. Numerosi sono gli aspetti che possono essere presi in esame per tale tipologia di dati. Il presente studio propone un approccio statistico basato sull’identificazione dei punti di attrazione e sullo studio dei network. In particolare, viene proposto un algoritmo di identificazione di cluster, sulla base della densita di punti, che vengono sintetizzati in un network che riassume il comportamento individuale. In un secondo step, i movimenti complessivi sono aggrega…
I festival gastronomici come “driver” del Destination Management. Il Cous Cous Fest e lo Sherbeth.
2017
La sfida competitiva nelle destinazioni turistiche minori. Rinvii alla responsabilità socioculturale e ambientale
2022
This contribution considers the socio-economic development of small tourist destinations. Attention is mainly paid to identifying the customer segments and the entrepreneurial dynamics that qualify the supply chain of the tourist industry by analysing the relations among operators who satisfy similar needs (not only direct competitors but also indirect ones) and even those among suppliers and complementors. Further considerations regard the socio-environmental responsibility - and not only that - which the subjects called to promote the development mentioned above must assume. The study commitment limited to small-scale destinations considers the "morphological" characteristics in these spa…
Destination engagement on Facebook: Time and seasonality
2019
Abstract This paper studies the influence of time frames (posting day and posting time) and seasonality (low, medium and high) on positive/negative engagement in a Destination Management Organization (DMO) on Facebook. A content analysis was carried out on 639 posts, 178,913 audience reactions to such posts and 5330 comments. These posts were shared 45,194 times by the audience. The data analysis (regression analyses with optimal scaling) suggests that the best times to post are at 8 am , 10 am , 2 pm and 5 pm ; Thursday and Saturday are the best days to post, and the period before summer (from January to June) are the best months. These results have implications for DMOs and National T…
Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty
2017
Although length of stay is a relevant variable in destination management, little research has been produced connecting it with tourists' post-consumption behaviour. This research compares the post-consumption behaviour of same-day visitors with overnight tourists in a sample of 398 domestic vacationers at two Mediterranean heritage-and-beach destinations. Although economic research on length of stay posits that there are destination benefits in longer stays, same-day visitors score higher in most of the post-consumption variables under study. Significant differences arise in hedonic aspects of the tourist experience and destination loyalty. Thus, we propose that length of stay can be used a…